Websites are the lifeblood of any online business. But they must be customer-driven if they are to be effective and profitable.
Unless the purpose of a site is to convey family pictures or hobby graphics to relatives and friends, every business and every webmaster must create a site that draws the customer into the body to be convinced to buy the product or service offered. A well-constructed site achieves that purpose; a horrible place ensures the customer won’t be back.
Creating a site that sells is not easy to do. Most new online marketers make the mistake of peppering their area with multiple graphics and videos of their product without realizing that content is more important. The viewer isn’t as interested in the site’s outline as he is in searching the site for a solution to a problem.
To increase the chances that a visitor becomes a buyer, it’s necessary to apply the rules of what makes a website sell.
An Organized Website
While many sites are attractive, they are not necessarily well organized. If the viewer has to dig deep into the nether regions to find the information he’s looking for, he’d rather surf to another site. The crucial points that need to address his problem should be on the landing page.
Even if the message is there, it needs to be presented in an easy-to-read and understandable format. All links leading to the site interior should be off to the side of the top, where they will be the least distracting.
Add Valuable Content the Reader Can Use
Content is king. It’s the one thing the search engines look for to rank a website. It’s assumed that every site is run by someone knowledgeable about the products being offered. Customers appreciate a site that offers up suggestions and solutions to their problems. Being prepared to get that notice assures the customer will revisit again and again.
Many webmasters leave context in the hands of ghostwriters and spend the extra money to get a professional landing page.
Use Graphics, Video, and Audio Clips Sparingly
In today’s world of YouTube, it’s easy to get carried away by letting audio and video clips do all the talking. But clips do not replace text. They provide the reading eye of the viewer with a convenient break from looking at black letters on the glaring screen of their monitors. Take a look at any professional site. They limit clips to one or two, and those clips are short.
The study requires to be given to the surfers who persist on dial-up. They won’t wait for a mega-megabyte video file to download to their desktop.
Building Lists Through Customer Contact
Sites envelop in that they can’t achieve the client will revisit in the future. Once a customer leaves, there’s a good chance that he won’t be back. To ensure he does, the site should offer up something of value. Free reports, ebooks, or a subscription to a newsletter are enticements for the viewer to stretch out a design with his name and email to be followed up. Regular informative emails to those customers who have opted in help remind them to visit more often.
Many sites include a forum or discussion groups that invite participation. The more powerful a site is, the more likely it will rank high on the search engines.
The Need for Webpage Consistency
The basic construction of the landing page should be consistent throughout the site. If the layout changes to mimic the outline of other sites, the viewer will become confused. Even if the page isn’t the front page, loading it with graphics, banners, and text ads unrelated to the main subject is the sign of an amateur at work.
Links are helpful as they help increase rankings, but they must point the reader to sites that offer related products and not the competition.
There are notably more rules that need to move into the creation of a website. Taking the time to analyze the target market, then creating a site around that market will lead to more viewers and sales.